Imitations are increasingly flooding the markets as customers are intrigued by inexpensive alternatives of luxury goods. While it may be flattering to be copied, counterfeiting is not only illegal, but also highly damaging to companies of all sectors. Therefore businesses all over the world expend a great deal of time, energy, and resources to protect their ideas, brands, and identities from counterfeiters and intellectual property infringers. This is where BRANiD comes in, with an innovative solution to expose and prevent product counterfeiting more efficiently. Using state-of-the-art technology BRANiD allows everyone to verify product authenticity within seconds at no cost. A very tiny microchip is the key to originality. No matter what product you want to protect – BRANiD will keep it genuine.

For manufacturers counterfeiting constitutes not only a huge economical loss, but also an enormous damage to their brand image due to low quality standards. As a reaction to this, countless anti-counterfeiting solutions were developed over the decades with differing effort and varying success, including holograms, micro printing, UV printing, colour shifting ink and 2D Barcodes. Although each of these methods provides some level of protection against counterfeiting, they can be costly and require specialized staff and test equipment for verification. BRANiD recognizes that the main challenge is to balance three contrary parameters – security, usability and cost – to make counterfeiting unprofitable. World imports of fake goods worth nearly half a trillion USD a year – Video (Copyright by OECD)

BRANiD offers a very simple, fast, and highly secured anti-counterfeiting control system that can be used by everyone with a smartphone. The patented cloud-based solution uses a NFC (Near Field Communication) microchip implanted in the product to prove authenticity, just like an artificial DNA. Within seconds the smartphone confirms the originality of the product and provides updated product information through a highly secured data transfer from the BRANiD cloud to the customer. BRANiD offers tailor-made solutions for any product in terms of shapes and features, as well as additional services for manufacturers like advanced supply chain control and enhanced analytics. With attention to personal data security, BRANiD makes products traceable without using sensitive customer information while offering a simple, secure and cost-efficient method to make counterfeiting your products impossible.